AT&T has hatched ambitious plans to venture into the streaming industry where they plan to offer meaningful competition to Netflix and Hulu.
The two companies have enjoyed a streaming monopoly for a long while but AT&T feels it’s time that came to a halt. The new service from the company is rumored to be an ad-free subscription-based TV service and will definitely bring disquiet from the already established providers.
Insiders from within AT&T has revealed that their main target will be customers who are not satisfied with the market leaders and those who have been held captive. One of the things that have made customers unhappy is the monthly subscription fees charged.
Most of them complain that they don’t get value in return while others can’t just afford that. It is not yet clear whether AT&T will scrap off the subscription fees but it remains to be seen how they will handle that. “We have to be very careful on that,” the insider who sought anonymity said. “Even as we please customers, we must be careful not to end up in losses. At the end of the day, we will come up with something better than other service providers.”
The insider further revealed that they will be rolling new products that will be specifically used to compete with other market leaders. “We are very serious about this and there is no turning back.” As reported by moviepilot.com, the new streaming service will be called Fullscreen, which will be a subscription-video-on-demand (SVOD) service. Fullscreen will offer its viewers with an extensive catalog, which will comprise of over 800 hours of movies, TV shows, and special celebrity programs.
The expected lineup that will be put up on the platform will also include a variety of online movies and TV shows from the past such as ‘Cruel Intentions’, ‘Dawson’s Creek’, and ‘Saved by the Bell’, along with its own original programming.