The agreement will last for 10 years and includes significant immersion of CenturyLink’s communication infrastructure and services within U.S. Bank Stadium. In a press statement, Vikings Owner/President Mark Wilf said the deal was yet another milestone for the club.
“We are thrilled to partner with CenturyLink to provide an advanced communications and technology infrastructure inside U.S. Bank Stadium. Because of this partnership and CenturyLink’s technology, Vikings fans will be able to enjoy the ultimate game day connectivity and our organization will operate in an effective and efficient manner for many years moving forward.”
Within U.S. Bank Stadium, CenturyLink will provide an integrated IP network, which will enable 1,300 Wi-Fi access points and allow stadium-wide Internet access, as well as provide content distribution to more than 2,000 high-definition televisions. CenturyLink’s cloud-based technology and predictive analytics will enable the Vikings to enhance the fan experience.
The game day experience, via the Vikings mobile app, will be made possible as a result of CenturyLink’s advanced and robust Wi-Fi and networking infrastructure. Furthermore, the sponsorship provides multiple touch points for CenturyLink, including in-stadium digital and static signage, scoreboard promotional features, digital and traditional media marketing assets, hospitality, television and radio advertising.
Duane Ring, the CenturyLink Midwest region president was also happy with the deal. “CenturyLink’s partnership with the Vikings allows fans to have an enhanced game day experience with state-of-the-art stadium technology,” he said. “We are excited about this agreement, as it will allow us to showcase CenturyLink’s brand and our products, including high-speed Internet and Prism TV, as well as cloud-based technology and predictive analytics. We look forward to connecting with one of the NFL’s most passionate fan bases.”