The pact has sparked a commercial rollout of a new version of Cox’s multi-screen “Contour” offering in San Diego. In September, Cox kicked off expansion of its trial of an X1-powered video offering in the San Diego area.
At the time, Cox spokesman Todd Smith said they will be taking a more cautious approach well aware of the challenges the move came with. “We’re not marketing individual features heavily, but focused on testing standard Contour functionality on the X1 platform in a live customer environment,” he said as the plan rolled out in September.
Three months later, they appear to have gained some ground and ready for a massive rollout. It is an equally huge win for Comcast because they have been looking for such partnerships to help scale up their platform. In a press statement, Steve Necessary who is Cox’s vice president of product development and management said the deal will aid their expansion plans.
“We are always looking for ways to expand and enhance our video experience for our customers. After extensive testing of the X1 platform, we are confident that the new technology will take Contour to the next level, evolving the experience across multiple screens and devices inside the home. Since we first launched Contour, we have been pleased with the results and we are confident that the new Contour experience will be well received by our customers.”
Cox developed its original Contour platform, which features a six-tuner whole-home DVR and a personalized video recommendation platform from ThinkAnalytics, in tandem with NDS, which is now part of Cisco Systems. Details about duration of the deal are still scanty but the company is expected to make full disclosures at the start of 2016.