Sprint launched its M2M (mobile to mobile) division running with WiMAX in hopes of a high profit, with an ARPU (average revenue per user) of about 10 dollars U.S. per month. According to Geoff Martin, Manager of Platforms and the Collaboration Center for Sprint’s M2M Business Unit, quotes “M2M is one of the most profitable customers we have.”
This M2M division is one of Sprints center focuses this summer along with many other similar competitors such as Verizon and AT&T. 400 non phone products, Sprint claims, are going to be able to run on their network. Though Sprint has several networks, Martin claims that the M2M WiMAX will be cheapest and create the most revenue.
Geoff Martin of Sprint predicts that this is going to be the new big thing. He said in an interview “There’s not too much with an electrical current running through it that will not be wirelessly enabled in future.” He went on to predict, “In five years’ time you won’t be able to buy a digital camera that won’t give you a way of uploading your photos to Facebook…. Every single auto manufacturer will be coming out with one flavor of M2M.”