AT&T is planning to launch the ability for its customers to access and stream DirecTV video services over a wired or wireless Internet connection.
The launch will take place sometime this year and will allow video streaming and access from any provider and from virtually any device – Smartphone, tablet, Smart TV, streaming media hardware or PC.
It is expected to attract more customers to their service platform. “Our 3 new affordable video offers will be designed for customers looking for premium content with choice and flexibility in what they want to watch and how they want to watch it,” said a press statement from the company. “We plan for each service to come with a set number of simultaneous sessions. Also, these services will not require annual contracts, satellite dishes or set-top boxes.”
DIRECTV Now is the first streaming option that the company will be offering. “The company plans to offer a range of content packages, including much of what is available from DIRECTV today — on-demand and live programming from many networks, plus premium add-on options,” the statement added. Customers will be able to access the service over a wired or wireless Internet connection and on Internet-enabled devices.
Consumers can simply sign-up for the service, download the app and begin watching. DIRECTV Mobile will be an affordable offer that delivers a mobile-first user experience for people wanting to watch premium video and made-for-digital content directly on a Smartphone, regardless of the wireless provider. “Consumers can start watching video immediately after the same simple sign-up and app-download process.”
DIRECTV Preview is a free offer for anyone with a wired or wireless Internet connection and will feature some of the quality programming available on DIRECTV. The tailored ad-supported service will showcase content from AT&T’s AUDIENCE Network, many networks and other content sources, and millennial-focused video from Otter Media, a joint venture of AT&T and The Chernin Group.