AT&T has reported massive improvements in its venture to Mexico where they introduced 4G LTE last year.
Its next-generation, high-speed mobile Internet now covers 44 million people in 41 cities across the country. In a press statement, Thaddeus Arroyo who is the company’s CEO in Mexico noted that the positive impact shows they did the right thing when they decide to enter the unknown Mexican market.
“Our 4G LTE network now allows one-third of the Mexican population to unleash the potential of their smartphones like never before. We expect this new network will also help drive industrial and business development throughout Mexico.” Arroyo noted that customer response to their services has been positive. AT&T reported 593, 000 wireless net customer additions in the fourth quarter of 2015.
Since expanding its wireless business to Mexico in January 2015, AT&T has made significant network investments and offered simple and transparent plans and offers, while also beginning efforts to significantly improve the customer experience. A commitment to invest $3 billion dollars from 2015 to 2018 to deploy a high-speed mobile network is one of their milestone investments in the country.
Additionally, AT&T opened more than 950 new points-of-sale throughout the country in 2015 and introduced the AT&T brand in 32 cities. “The transformation of the stores is not only about changes in colors and the corporate identity. AT&T is also beginning a journey to promote a new service excellence standard with the internal launch of “Our Promise” last summer,” the statement said.
Arroyo maintained that AT&T Mexico is strongly committed to its employees and in September 2015, they introduced the “Women in Action” program – Mexico’s chapter of the employee resource group “Women of AT&T” – which promotes the participation of women in the corporate environment. “Today, women hold 33% of leadership positions in the company’s Mexico operations, up from 10% when the company began its operations in Mexico last year.”
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