AT&T Takes Exceptional Entertainment to Hyatt Hotels
Hyatt Hotels
Visitors to Hyatt hotels will soon have an experience of their lifetime courtesy of telecommunications company AT&T.
AT&T is currently working out a possible deal with owners and operators of Hyatt hotels that will see them offer guests what they term as “exceptional entertainment”. If the deal sails through, they will be able to provide cutting-edge DIRECTV shows, movies and more in nearly 75,000 hotel rooms in the United States.
“This will be the free-to-guest in-room experience. While some Hyatt hotels offer DIRECTV today, we’ll add more through the term of the master service agreement. Guests at participating Hyatt hotels will get more shows and control over what they’re watching – and the hotels benefit with streamlined content ownership,” the company said in a press statement.
All Hyatt hotels that will be part of the deal will enjoy access to the groundbreaking AT&T DIRECTV Residential Experience (DRE). Guests at these properties can access nearly 100 HD channels, exclusive sports programing. They also get a user-friendly interactive program guide and select DVR capabilities. This turns hotel rooms into living rooms with an entertainment experience guests already know and love.
Commenting on the development, Doug Eichler who is the vice president, AT&T Commercial DIRECTV Sales said hotel users should brace themselves for a wonderful time. “By continuing to work directly with Hyatt, we open up more T.V. channel options for hotels. And importantly, we improve the in-room entertainment experience for guests. We’re providing hotels and their guests with the best programming options available in the U.S.”
On his part, Jeff Bzdawka who is the senior vice president at Hyatt said; “We are focused on building distinct experiences for guests that fit their preferences. We chose DIRECTV as our preferred television programming service in the United States because of their continued reliability, commitment to keeping service affordable and the extensive programming options.”
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