As 2015 comes to a close, it will not be a happy new year for most of the AT&T customers who enjoy the unlimited data plan.
This is after the company announced plans to increase charges starting from February of 2016. The move will definitely get customers by surprise but notice has been given on time to help them plan for a smooth transition of their pockets. It is believed that increased operation cost and competition in the market has informed the seemingly unpopular decision.
According to information released by the company, they will increase the cost by $5 which means customers will have to pay $35 every month to enjoy the service. That makes the data plan very expensive but it remains to be seen how customers will react to the bad news. However, it will be understandable since it’s for the first time in the past seven years that AT&T is taking the move.
The company insists that the increase is insignificant and that many customers will not feel its effect come February. “Consumers and businesses are using mobile data at record levels and the trend is expected to continue. To help ensure we continue to provide the best service for all of our customers, a small price increase is being made at this time,” a statement from the company and published by PC Magazine read in part.
The sure thing is that this price increase will leave most of their customers dissatisfied whether it is insignificant or not. To make matters worse, the company has also announced that their “unlimited” data plan was technically capped at 22 GB per month. “Customers who do not want to pay the increased fare will be able to terminate their contracts within 60 days of the price increase,” the statement further said giving hope to those who will be unhappy.