Over 30 broadcast and cable networks will be contributing short-form video and they will be available on Xfinity on Demand. In this new move, Comcast will be in a good position to compete with streaming programmers who make short-form material available online and via mobile devices.
In a blog post, Comcast’s Executive VP and General Manager for Video Services Matt Strauss said the move has been occasioned by the high number of high-quality programming available than before. “In this golden age of TV, we’re focused on providing platforms and experiences for our customers to watch what they want, when and where they want,” he wrote.
“With over 3 billion hours viewed each year, Xfinity On-Demand has become a go-to destination for our customers to catch up and stay current on their favorite TV shows, and a valuable tool in enabling our programming partners to attract new audiences, increase ratings and ultimately extend the life of new and existing series.”
Strauss said the X1 platform has helped Comcast to enhance discovery and increase consumption. “While 70 percent of all Xfinity TV customers use Xfinity On-Demand every month, that percentage jumps to 85 among X1 users. In addition to traditional programming on the TV, the average person is also spending nearly an hour viewing online video every day.”
Some of the broadcast and cable networks that have partnered with Comcast are A&E, ABC News, AMC, American Heroes, Animal Planet, BBC America, Big Ten Networks, CNBC, Cooking Channel, Destination America, Discovery, Discovery Life, DIY, E!, ESPN, Esquire Network, Food Network, Fox Business, Fox News, Fox Sports, FYI, HGTV, History, IFC, Investigation Discovery, Lifetime, LMN, MSNBC, Music Choice, NBC, NBC News, OWN, Science Channel, Sundance TV, TLC, Travel Channel, Velocity and WE TV.