Streaming for Youthful Customers Launched by Cox

Cox Turns to Streaming for Youthful CustomersCox Communications has not been left lagging behind as they seek to bring on board many youthful customers in line with modern times.

To that end, the company based in Atlanta plans to launch an online Streaming TV service dubbed “Flare MeTV” as reported by The Wall Street Journal. The company has remained highly guarded concerning releasing information about the new service but market analysts are already speculating.

Spokesman Todd Smith revealed that the TV service could carry some of the already licensed traditional television content in the long-run. But, he was quick to point out that it will start as an aggregator of Web video fare already available. It will be similar to “Watchable” which was launched in September by Comcast Cable.

Smith further confirmed that the service will be available for free to anyone without ads at the initial stages. However, there is a big possibility that the service could evolve into an ad-supported or subscription model with time. Its launch is planned for anytime before the close of 2015. Cox has moved in to quell any fears among its customers that they might not get value in return from the service.

Smith said the “Flare MeTV” app would allow users to search for movies and TV shows across what’s available on the app and other streaming subscription services, including HBO, Showtime and Hulu. It has a Flipboard-like interface that allows people to pick which genres of videos they want to see in their feed—whether its news, sports, tech or entertainment.

The app will initially be available on an iPad only. It’s available to U.S. residents except those in Texas, because of “legal and operational” issues. MeTV is the latest in a suite of “Flare” digital media products that Cox has quietly released in recent months. In August, Cox introduced an app aimed at children under the age of 8 called “Flare Kids”.

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