Windstream Redesigns its Channel Service Model

Windstream Redesigns its Channel Service Model

Channel Service Model

Windstream Communications has taken a bold move and redesigned its channel service model so as to give partners dedicated support and access to additional resources, information and tools.

The announcement was made at the 2016 Channel Partners Conference & Expo in Las Vegas and later communicated through a press statement. It will help Windstream partners to win and retain customers more effectively. In turn, the company will be able to deliver a more efficient, better prioritization and an improved customer experience.

Jason Dishon, the Windstream channel chief said they are committed to see their partners succeed. “We are committed to the success of our channel partners, and to giving them the tools and dedicated resources they need to be even more successful. The changes we have announced today will better align with how we sell to customers according to their unique buying behaviors and patterns,” he said.

“Additionally, by aligning the right resources with the right customers, functional teams will be more focused, engaged and efficient in serving customer needs.” The latest investments Windstream is making in its channel service model are part of a long-term strategy to simplify and strengthen the company’s channel program. Windstream will continue to invest in, expand and optimize its support capabilities to make it easier for channel partners to work with the company.

There are limitless benefits that the redesigned channel will come with including indirect channel, sales engineering, service order coordinators/channel advocates as well as account management. The partners have welcomed the new changes. Karin Fields, the chief executive officer and chief operating officer of MicroCorp said;

“We’re excited about the enhancements Windstream has made to its channel program because it will help us close more deals by giving us a more focused sales, marketing and support organization. The changes, coupled with Windstream’s continued investments in its nationwide fiber network, should enhance the overall customer experience.”

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